Business. Research. Entrepreneurship. In Wisconsin.


Frequently Asked questions

What is the timeline for the 2014 application?

   April 4, 2014 11:59 pm Central Time - Application due

   April - Judging 

   May - Judging and Pitching

   June 19 - Winners announced

   September 1 - Recipients move in to the Global Water Center

What is the selection process?

   Complete Application

   Judges Review

   Judges ask for Pitch

   Notified if moving forward in the process

What are the Judges looking for?

   Unique product / service in the water industry

   Solving a long time problem in the industry

   Creating a new market and opportunity

   Commercialization potential

   Expertise of you and your team


Who are the judges?

   The judges are experts in a variety of areas.

   The judges come from the following companies / institutions:

  •     Siemens Corporation
  •     CH2MHill
  •     McKinsey & Company Consulting
  •     University of Wisconsin Milwaukee, School of Freshwater Science
  •     University of Wisconsin Whitewater, Entrepreneurship
  •     International Water Association
  •     Wisconsin Economic Development Association
  •     Water Environment Federation
  •     Desert Research Institution (to be confirmed)
  •     KD Venture Capital

What will the finalists receive? (Some may require additional discounted fees.)

   Low cost office space in the Global Water Center

   Low cost housing through the Mandel Group

   Access to the Flow Lab and Wet Lab space

   Access to Pilot Sites with the Milwaukee Metropolitan Sewage District

   $ 50,000 Investment

   The BREW school

   Pitch Coaching

   Participation in WEFTEC Innovation Pavilion

   Water Council Membership, one year

   Access to Mentors by leading experts in the field

   Access to Executives in Residence

   Access to Global Trade missions - inbound and outbound

   ... and so much more!

What is "The BREW school" training?

   The BREW uses the Growth Wheel and Business Model Canvas

   The BREW has a consultant team

   The BREW works with Zizzo Group, Michael Best and WIPFLi

   The BREW has weekly sessions, events, meetings and conferences


Will I have to move to Milwaukee, Wisconsin, USA area?


  For the 6 month duration of program; option to renew lease          for 6 months.

Unleashing Water Innovation!