Frequently Asked questions

What is the timeline for the 2015 application?

   March, 31st 2015 11:59 pm Central Time - Application due

   Stay tuned for more information

What is the selection process?

   Complete Application - by March 31 @ 11:59pm CST

   Judges Review - April

   Judges ask for Pitch - May

   Notified if moving forward in the process - early June

What are the Judges looking for?

   Product:  Unique in the water industry

         Solving a long time problem in the industry

         Creating a new market and opportunity

         Commercialization potential

         Focus: water quality, water quantity, agriculture encouraged to apply, water shed management, sensors, data management, hydro-power, etc.

   Phase:  a mix of idea, early stage - patent pending, first product, first sale

   People: expertise of you and your team


Who are the judges?

   The judges are experts in a variety of areas.

   The judges come from the following companies / institutions:

  •     Grace Matthews
  •     Evoqua
  •    One Water Solutions
  •     Desert Research Institute
  •     University of Wisconsin-Milwaukee, School of Freshwater Sciences
  •     University of Wisconsin-Whitewater, Entrepreneurship
  •     International Water Association
  •     Wisconsin Economic Development Corporation 
  •     Water Environment Federation   

What will the finalists receive? (Some may require additional discounted fees.)

   Low cost office space in the Global Water Center

   Low cost housing through the Mandel Group and other partners

   Access to the Flow Lab and Wet Lab space

   Access to pilot sites with the Milwaukee Metropolitan Sewerage District

  Access to the Pilot Project

   $ 50,000 Investment in exchange for nominal equity position

   "Bootcamp" style business training

   Pitch Coaching

   Participation in WEFTEC Wisconsin Innovation Pavilion

   Complimentary Water Council Membership for one year

   Access to Mentors by leading experts in the field

   Access to Executives in Residence

   Access to Global Trade missions - inbound and outbound

      ... and so much more!

What is "Bootcamp" style business training?

   The BREW uses Lean Start up, Growth Wheel, Business Model Canvas

   The BREW has a consultant team; including:

        Michael Best & Friedrich LLP



   The BREW has weekly sessions, events, meetings and conferences


Will I have to move to Milwaukee, Wisconsin, USA area?

 Yes.  For the 12 month duration of program.

Unleashing Water Innovation!


Business. Research. Entrepreneurship. In Wisconsin.