The Water Council


Business. Research. Entrepreneurship. In Wisconsin.

The BREW's goal is to unleash unique water technology start-ups, expand our global water hub and create opportunity in the water industry.  We are brewing up water technology in Wisconsin and for the world.

​Unleashing Innovation!

We unleash water innovation by accelerating the start-up business process.  As part of our network, your business will increase its credibility in the marketplace. You will uncover new markets and a market pathway to the USA and world.


Accelerating Results!

We accelerate results by linking you and your business into our rich and strong water network. You will make the decisions necessary to grow your business and get results. The Global Water Center provides a synergistic facility like no other in the world. 


Inspiring Action!

We inspire action by being an inspirational place to come to work and run your business.  You are surrounded by people all in alignment with water technology and your success.  We provide accountability through classes, speakers, pitch events, conferences and one-on-one coaching.

the BREW Team

Milwaukee, Wisconsin USA is considered one of the world's most significant hubs for water research and industry. Whether you are in industry, academia or government, you will find a confluence of expertise and resources in the Milwaukee region, needed to succeed in the world water marketplace.  

  • We are on the shore of Lake Michigan, 1 of the 5 Great Lakes
  • More than 150 water technology companies.
  • University of Wisconsin-Milwaukee, home to the first School of Freshwater Sciences in the nation.
  • Designation as a UN Global Compact City, recognized internationally as a center of freshwater expertise.
  • Institute for Water Business program at the University of Wisconsin-Whitewater.
  • State Technical College system providing a career pathway.
  • Over 100 academic scientists and researchers focused on water solutions.
  • A supportive local and state government.

The Water Council, the only organization of its kind in the United States, is successfully coalescing these tremendous attributes together into a powerful force. Our accomplishments to date are helping to write a compelling story to tell the world!

We have inspired an extensive level of collaboration between sectors, and created such a dynamic and infectious “buzz” amongst our citizens.  Perhaps even more importantly, the enormous potential of the water industry offers optimism; optimism that will shine a spotlight on the Milwaukee region both nationally and internationally.

The Milwaukee region has quickly become recognized as a world hub for water research, education and economic development.  We will continue to advance our global position by becoming a magnet that attracts creative talent, innovative ideas and is recognized as a water leader in tomorrow’s world.



Milwaukee, Wisconsin USA is considered one of the world’s most significant hubs for water research and industry because of its established and extensive history engaged in the study, treatment, storage and movement of water within the full water cycle.  Coalescing this water technology network of business, higher education and non-governmental organizations (NGO) into a dynamic and powerful cluster is The Water Council, the only organization of its kind in the United States.  Created by leaders in both business and education, The Water Council is:


  •  Building cross-sector and global research and business partnerships.
  •  Developing programs to train our talent.
  •  Solving the ever-increasing challenges within the international water space.


Business. Research. Entrepreneurship. In Wisconsin.


Unleashing Water Innovation!

Elizabeth Thelen, M.S.

Director of The BREW. She has worked with The Water Council since 2008. Elizabeth leads, monitors and coordinates all parts and partners with The BREW. 

Linda Reid, J.D.

Executive Director of the Institute for Water Business (IWB); part of the University of Wisconsin Whitewater (UWW).  Linda is part of our consulting team.

Lisa Johnson

VP of Entrepreneurship and Innovation for Wisconsin Economic Development Corporation(WEDC). She has an active role in making connections.