Group photo of BREW Batch II winners from 2014

  • Mentorship from dozens of area water technology experts, plus direct access to BREW Preferred Partners, including: WIPFLI, Michael Best & Friedrich LLP, University of Wisconsin-Madison Law & Entrepreneurship Clinic, and Global Water Center Executive in Residence​

  • Attendance to conferences and pitch sessions with The Water Council

  • Access to investment capital funding sources

  • One-year membership to The Water Council providing access to the water technology network

If you are passionate about solving the world's most pressing challenges in freshwater and desire to advance your technology and company by being connected to leaders in the industry, we encourage you to apply to The BREW. 

Milwaukee, Wisconsin USA is considered one of the world's most significant hubs for water research and industry. There is definitely something big brewing in Milwaukee, and it's not just beer.


Business. Research. Entrepreneurship. In Wisconsin.


Supporting Ideas to Commercialization

The BREW Partners 

The Water Council has many partners to thank for The BREW program. Each partner brings tremendous expertise, value and engagement to the program.

Winning entrepreneurs receive

  • A suite in the Global Water Center for 12 months

  • Business model and operations training through The Water Council and University of Wisconsin-Whitewater (UWW) Institute for Water Business

  • Access to faculty and students from the University of Wisconsin-Milwaukee (UWM) School for Freshwater Sciences and Marquette University

  • Access to the Global Water Center’s Flow Lab

  • ​Access to Pilot Project funding


The BREW is a first-of-its-kind place-based global seed accelerator for water technology startups led by The Water Council. 

Startups with commercialization potential will receive up to $50,000 in investments in exchange for a small percent of equity. Past winners of The BREW include businesses focused on water quality and quantity, from sensors and laboratories to software and hydro-power. This year we strongly encourage startups with agriculture water solutions to apply. 

The focus of The BREW is to unleash unique water technology startups, expand Milwaukee’s Global Water Hub by accelerating results, inspire action to create further opportunity in the water industry, and disrupt the status quo.

A program of:

Unleashing Water Innovation!